Production
Digital, or hand drawn as it is an image used as type and vice versa.
Anatomy
The letters are all different sizes to create an image, so there is no set anatomy. This typography doesn't have a proper typeface.
Identity
It is the logo for Jumbo Records, which is a record shop in Leeds.
Character
The word 'jumbo' means very large, which is connotated with elephants, and after some researching I found that there was a famous elephant around in the 19th century called Jumbo.
The name 'Jumbo' has been created using a simple image of an elephant: the 'J' symbolizes the trunk, the M is the biggest letter to create the legs of an elephant, and the flick of the 'o' is the tail. Two flower symbols are used for the eye and tail to give it more character and life.
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