Tuesday, 3 December 2013

Design Principles: Type hierarchy in newspapers

In this session we broke down newspaper pages based on which pieces of type are read first. I took a page from the Metro, which is a free tabloid. 


Below is the order I laid the type in. I found that colours were pretty prominent in making words stand out, as '...be more' in the O2 advert is what I first saw, even before a bold header to the main article on the page. This is because white text and colour are quite rare in newspapers, so they catch your attention easily. I found on this page the advert is what I looked at before any of the actual newspaper content.



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