Showing posts with label OUGD404. Show all posts
Showing posts with label OUGD404. Show all posts

Tuesday, 22 April 2014

OUGD404 Evaluation


BA (Hons.) GRAPHIC DESIGN
LEVEL
04
 Module Code 
OUGD404               


 Module Title
Design Principles


END OF MODULE SELF-EVALUATION

NAME
Sophie McDonald


1.  What skills have you developed through this module and how effectively do you think you have applied them?

The ability to analyse typefaces, design layouts using grids, know the effects of colour. I have applied them quite effectively in this module, but I think I will be even better at applying them as time goes on and I get more chances to apply them.





2. What approaches to/methods of design production have you developed and how have they informed your design development process?

I have learnt to sketch out plans of grids in terms of thumbnails and real size plans. They have made my development more organised and thought out.









3. What strengths can you identify in your work and how have/will you capitalise on these?

Organisation in layouts – This has made my spreads very easy to follow and understand.









4. What weaknesses can you identify in your work and how will you address these in the future?

Lack of trying new things – In the next module I will try to be less afraid of breaking boundaries and stepping out of my comfort zone.




5. Identify five things that you will do differently next time and what do you expect to gain from doing these?

Blog my work exactly when I do it, which will benefit me as I can analyse it a lot clearer
Take more risks, so I can learn new things
Get more involved in class discussions










6.How would you grade yourself on the following areas:
(please indicate using an ‘x’) 

5= excellent, 4 = very good, 3 = good, 2 = average, 1 = poor

1
2
3
4
5
Attendance




x
Punctuality




x
Motivation



x

Commitment



x

Quantity of work produced



x

Quality of work produced



x

Contribution to the group


x


The evaluation of your work is an important part of the assessment criteria and represents a percentage of the overall grade. It is essential that you give yourself enough time to complete your written evaluation fully and with appropriate depth and level of self-reflection. If you have any questions relating to the self evaluation process speak to a member of staff as soon as possible.


Monday, 21 April 2014

Type Journal: Star-crossed book design



I'm not sure what the letters are supposed to resemble, maybe something to do with glamorous Hollywood films because of the reference to Romeo + Juliet. The 's' is very straight for an s in it's design so it doesn't really look like one.

OUGD404 Studio Brief 2: What is a book?

For this brief we have had to use and create our own grids. As a starting point, we collected spreads from magazines or newspapers and drew the grid system over the top on to tracing paper.



This was quite difficult at first because not every edge counts as a line in the grid. I also realised that I haven't drawn in the gaps between the text boxes which should be done.
This first grid is very simple and has a gradient-like effect to it from top to bottom with the spaces between the lines. This is partly because of Headings and titles are near the top and so is the small print such as the newspaper name at the top of the page, or the name of the writers. Large advertisements usually go near the bottom of the page, also.
The second grid shows the features of the spread drawn over the top of the grid, so that I could learn how grids are put together in terms of image and text. This spread seems to have an equal amount of text and imagery, but each page is laid out completely differently. 
I have found that some newspapers have a very similar grid for every spread in the same paper to keep a theme. 

Next I created some small thumbnails of layouts using headers, text and image to get used to designing my own 6 column grids. I tried my best to balance them effectively.
After this we moved on to working with our 10 questions. We are using 10 spreads to hold the information, but one spread has to be dedicated to the list of contents and an introduction, so it is 10 topics over 9 spreads. Because of this I am using 2 similar questions on one page (additive colour and subtractive colour).

Below are the thumbnails I have created for my spreads based on my amount of information.


Sketching thumbnails makes the process much clearer and straightforward. I found I had to start again with a few when I found I hadn't taken into account the amount of information, which is hard with such small thumbnails.
I have tried to keep my layouts as simple as possible as that is what I think works best for the reader, and I don't want my spreads to be confusing.



I decided to use white space in a big way with this spread as it is just the opening to the book. I think the white space around the introduction gives it more focus. I used coloured boxes around the numbers to reflect the use of a grid, and also give the book it's own style, even if it is simplistic.



When designing it on Indesign I decided to take away the headers in the bottom right corner because they weren't needed for the information to be clear. The right page of this spread has text taking up two columns instead of three because it wasn't enough information; it would seem too sparse across 3 columns. A 6 column grid means that I couldn't make the text central without using just one grid so I made them on the left and right of the page to break it up and try something new. 



I changed this layout quite a lot because the information wasn't fitting in correctly, and was way too cramped. I think that making the information work in a zig zag design is quite interesting and more creative than a straightforward layout. It also makes it a bit more appealing to read because each text box only needs a short amount of concentration.


The information turned out to be too sparse to use three columns ('How to use Contrast in Colour') so I limited it to two to make it more compact. 


 I had more information than I first realised so I had to fill up the layout more when using Indesign. I made these pages matching and very simple because of the amount of text. There is a lot of information because this spread has 2 'questions' in one.


 I kind of regret not using images on this spread or samples of the classifications, but it was quite tricky to fit it all in and keep it neat and tidy as it is here.




I have used the 'handglovery' image on this spread because it has been very useful to me in the past with type anatomy. I then added the most important features and their definitions to the left page of the spread, and to the right I added more 'Did you know' kind of facts with images. I like the contrast between using 3 columns on the left for information and 1 column each on the right.


 I found it hard to break up the text so that less than 3 columns at a time were used so I kept it all 3 columns wide. This makes it less appealing overall to read but there is a good balance of images to help this, and break up the text.



I made the text frame the images on this spread, which I think works nicely. There is a nice mixture of columns used, and a good amount of imagery.


 
Using images for printing methods is quite vital to show what the process looks like. This spread is quite text heavy but there was no away around it. 

I found using a 6 column grid on a spread is very restricting, and I'd prefer to use a 12 column grid in the future. However I'm glad I used 6 columns because it has helped me learn how to work around difficulties with grids.
I chose to work the A5 size as it is a small booklet that covers the basics of each graphic design topic.
I used 10pt for most of the body text, except for some of the intro paragraphs. I think this is a good size for A5 as it fits in nicely and is still readable. I used around 45pt for the page headers, but made them smaller when they didn't fit on one line; I felt more than one line would ruin all of the spreads that are working as a set. 

Type Journal: 'Don't Panic' sticker



Found in the student union, this is a digital script typeface which has a hand rendered style. It is very informal which is obviously it's intention as it reads 'don't panic'. It is italic looking and is youthful. I think it is successful in being laid back and comforting.

Type Journal: Borat poster



This typeface is custom made for the poster. It is very eastern European/Russian in it's style as 'Borat' is a character from Kazakhstan. The A is unusual looking as the bar is as low as the baseline.
  • sans serif
  • uppercase
  • decorative

Sunday, 20 April 2014

Type Journal: pixellated text



The text is reminiscent of old mobile phones which used very few pixels on the screen. It is perfectly legible and readable but very simply put together.
  • digital
  • sans serif
  • lowercase

Saturday, 19 April 2014

Type Journal: Vinyl record



  • Medieval
  • Blackletter
  • Decorative
  • Font name: Old London - the closest font I could find to it.

Type Journal: Bamboo



It is very modern looking and unique. The 'M' is unusual as it is shaped differently than usual and the B's are very minimal. Suits graphic tablets as the letters look like they have been drawn carefully with one themselves.
  • digital
  • uppercase
  • sans serif
  • elegant
  • decorative

Type Journal: Scorpion shop



The letters are all made out of objects which makes this shop sign really interesting. I'd say that it could be seen as 'Scorpon' because the 'I' isn't that clear from far away.
It is decorative and unique.

Type Journal: V & A museum advert



White space is used very effectively in this typeface. The ampersand and the 'A' fit together perfectly and make for a unique and memorable logo.
  • Serif
  • traditional
  • delicate

Type Journal: Secret 7" sleeve design



A design by Daria on our course, this script typeface that she hand rendered is happy, playful and feminine looking, which is fitting to the lyrics and the artist - Lorde.
She created it with a brush and ink.

Type Journal: Mind the gap sign on the underground



This is Gill Sans, which is used on all London transport because of it's British style and extreme legibility and readability from many distances. 

Type Journal: Divergence movie poster



The letters are cut with what looks like a laser beam or something futuristic looking, which pairs with the built up city in the background. This gives the typeface a unique style, and I think it fits very well.
I noticed that the typeface is serif, but a modernised version so that some of the serifs are missing. This must be to give a feel of futurism but also a classic style.

Type Journal: Cranberry sign



Once again a typeface that is trying to give an impression of healthiness by using a very modernised font. I don't liket he circles that are being used for part of the letters as it makes it not as legible or readible, especially with the letter 'y'.

Digital
Sans serif
Lowercase (to add to the modern style)

Type Journal: Waterstones sign



The Waterstone's logo has recently been changed from a serif font to sans serif. This must be to attract a younger and wider audience, which it could be lacking because of how books are being pushed out of the market by technology. I personally prefered the older logo which had a more sophisticated and traditional feel to it.

Type Journal: Planet Organic sign



This typeface is very similar to that of Pret A Manger, which also promotes healthy food. I think that type like this has a fresh, modern feel to it that gives off a feeling of health and goodness.
Sans serif, uppercase, lead.

Type Journal: Pret A Manger sign



The font used for the cafe chain is very art-deco in it's identity. It is their own typeface which is stylish and decorative while staying legible and readable; but not as much as other typefaces.

Anatomy: Sans serif, uppercase
Production method: many years ago would have been lead or even wood.

Friday, 18 April 2014

Type Journal: Belgrave Music Hall & Canteen



The sign is neon lights outlining the shapes of letters. It is all uppercase and very easy to read. 

Type Journal: Stare! board game



This typeface is a serif font, except I'm not sure if the 'S' is or not as it is a completely dfferent typeface and is italic looking. I assume the S is different to make the logo stand out more, which does work. It also makes it a lot more playful, which is fitting as it is a family board game.

Type Journal: 'Tiny Acts of Rebellion' book cover



  • hand rendered
  • sketchy chalk-like effect
  • uppercase
  • sans serif
  • serious looking but the fill makes it less so