Type Journal: Star-crossed book design

I'm not sure what the letters are supposed to resemble, maybe something to do with glamorous Hollywood films because of the reference to Romeo + Juliet. The 's' is very straight for an s in it's design so it doesn't really look like one.

Type Journal: 'Don't Panic' sticker

Found in the student union, this is a digital script typeface which has a hand rendered style. It is very informal which is obviously it's intention as it reads 'don't panic'. It is italic looking and is youthful. I think it is successful in being laid back and comforting.

Type Journal: Borat poster

This typeface is custom made for the poster. It is very eastern European/Russian in it's style as 'Borat' is a character from Kazakhstan. The A is unusual looking as the bar is as low as the baseline.

• sans serif
• uppercase
• decorative

Type Journal: pixellated text

The text is reminiscent of old mobile phones which used very few pixels on the screen. It is perfectly legible and readable but very simply put together.

• digital
• sans serif
• lowercase

Type Journal: Vinyl record

• Medieval
• Blackletter
• Decorative
• Font name: Old London - the closest font I could find to it.

Type Journal: Bamboo

It is very modern looking and unique. The 'M' is unusual as it is shaped differently than usual and the B's are very minimal. Suits graphic tablets as the letters look like they have been drawn carefully with one themselves.

• digital
• uppercase
• sans serif
• elegant
• decorative

Type Journal: Scorpion shop

The letters are all made out of objects which makes this shop sign really interesting. I'd say that it could be seen as 'Scorpon' because the 'I' isn't that clear from far away.

It is decorative and unique.

Type Journal: V & A museum advert

White space is used very effectively in this typeface. The ampersand and the 'A' fit together perfectly and make for a unique and memorable logo.

• Serif
• traditional
• delicate

Type Journal: Secret 7" sleeve design

A design by Daria on our course, this script typeface that she hand rendered is happy, playful and feminine looking, which is fitting to the lyrics and the artist - Lorde.

She created it with a brush and ink.

Type Journal: Mind the gap sign on the underground

This is Gill Sans, which is used on all London transport because of it's British style and extreme legibility and readability from many distances. 

Type Journal: Divergence movie poster

The letters are cut with what looks like a laser beam or something futuristic looking, which pairs with the built up city in the background. This gives the typeface a unique style, and I think it fits very well.

I noticed that the typeface is serif, but a modernised version so that some of the serifs are missing. This must be to give a feel of futurism but also a classic style.

Type Journal: Cranberry sign

Once again a typeface that is trying to give an impression of healthiness by using a very modernised font. I don't liket he circles that are being used for part of the letters as it makes it not as legible or readible, especially with the letter 'y'.

Digital

Sans serif

Lowercase (to add to the modern style)

Type Journal: Waterstones sign

The Waterstone's logo has recently been changed from a serif font to sans serif. This must be to attract a younger and wider audience, which it could be lacking because of how books are being pushed out of the market by technology. I personally prefered the older logo which had a more sophisticated and traditional feel to it.

Type Journal: Planet Organic sign

This typeface is very similar to that of Pret A Manger, which also promotes healthy food. I think that type like this has a fresh, modern feel to it that gives off a feeling of health and goodness.

Sans serif, uppercase, lead.

Type Journal: Pret A Manger sign

The font used for the cafe chain is very art-deco in it's identity. It is their own typeface which is stylish and decorative while staying legible and readable; but not as much as other typefaces.

Anatomy: Sans serif, uppercase

Production method: many years ago would have been lead or even wood.

Type Journal: Belgrave Music Hall & Canteen

The sign is neon lights outlining the shapes of letters. It is all uppercase and very easy to read. 

Type Journal: Stare! board game

This typeface is a serif font, except I'm not sure if the 'S' is or not as it is a completely dfferent typeface and is italic looking. I assume the S is different to make the logo stand out more, which does work. It also makes it a lot more playful, which is fitting as it is a family board game.

Type Journal: 'Tiny Acts of Rebellion' book cover

• hand rendered
• sketchy chalk-like effect
• uppercase
• sans serif
• serious looking but the fill makes it less so

Type Journal: 'Robert Derry' Behance project

I found this on Behance and really liked the script typeface on the booklet. It is very well executed and the capital letters are nicely sized. The crossbar on the 't' is very elongated which gives it a very unique 'selling point' if you well.

Type Journal:

The text comes across as liquid-like because of how it slinks its way around the design. There is no recognisable imagery made by the letters, however.