Tamar Attia // Lookbook - ideas

We had a more detailed discussion of what she wants:

• she wants to take the fashion route with her work, so it will have to cater to that industry
• patterns overlapping, but also some blank space too
• a mixture of photographs, scans, positives, fashion illustrations

After this discussion I did some sketches of different ideas of layout, and showed them to her at a later time.

• her contact details could be on the back page, and a brief introduction in the front.
• the outside of the booklet could be a brightly coloured stock, to contrast with the white stock that will be inside. this bright colour could be a colour commonly used in her designs.
• the outside of the booklet could also have a belly band around it, or cut different from the rest of the paper to give it a creative look.

I created some prototypes so I could see how they are when printed.

front

back

Having a cutout feature on the outside of the booklet will give it more character, which is what Tamar is looking for. I found that some of these work better than others; having a cover with just her prints seems a little unnecessary seeing as her work will be inside.

I showed these to Tamar and she really liked the belly band and top right design - if it was a brightly coloured front flap on a white stock or a different colour, it would really pop.

This is a collage Tamar made based on what kind of layout she'd like for some of the pages - very cutout and busy. This features a scanned print, an illustration, and a sample of different colours.

Tamar said that she would actually like the book to be square shaped - as to make it a little different from portrait sized. As for measurements, she is thinking A4 sort of size - so that everything can be seen clearly and there is enough room for the illustrations.

We made some prototypes of the size, using an A3 piece of paper. She said that it was still felt like it wasn't big enough for the illustrations, so we made (on the left) the prototype a little taller, so not an exact square but the space made a lot of difference. The measurements we are happy with are - 21cm x 20cm. This leaves enough room for a bleed when printed on A3.


In indesign, we tried out a basic version of what we are thinking for the front cover.

I suggested that on the cover we could use some of her black negatives, which tells a story of her hands on process.

Cut out cover

With a cut out cover, the negatives could be on the white stock underneath, meaning the yellow will stand out more on top of it.

Belly band

A belly band will make it more complicated to make, but it makes it seem more special and more of a package.