After coming up with 10 problems freshers face in Leeds on friday, we were put into groups of 6 and given a problem. Ours is "Taking care of your valuables", which is what our first brief is set on. We have to create a solution for Leeds freshers losing things such as keys, phones, laptops. This could apply to robbery, burglary, damage, or simply misplacing these vital objects.
Firstly, we have thought of ideas for the title such as "Don't lose your shit", "Keep your shit safe", "How not to lose your shit". We want to include the swearword because its bold, eye-catching and entertaining to a young person to read. It's a word that most designers wouldn't be able to use, because of it's inappropriateness. However, our designs need to appeal to young people who are mostly aged 18-19. Young people are the ones who use swearwords the most and who may find them amusing, especially in this context where usually leaflets etc are full of boring information about keeping safe as a student.
After some discussion we decided on "How to lose your shit", because we wanted to making a guide in simple terms how most students lose these items, hopefully making the reader come to some realisations they need to prevent these things from happening.
We brainstormed what exactly "shit" could refer to, not just expensive valuables or keys. These things are all vital to everyday student life, meaning losing them should be prevented. We chose to focus most of our attention on keys, as every single student owns them and relies on them everyday. We also think a key and a key lock make good images to use throughout, as they symbolise burglary and leaving your door unlocked, aswell as physically losing keys.
Above is the development of a keyring idea. Giving out a key ring seems clever as its on the key, so would be a reminder to keep the key safe. It's also a freebie which are always popular, rather than it all being on paper.
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