Friday 4 October 2013

Taking care of your valuables: HOW TO LOSE YOUR SHIT - Design development


Ideas for keyrings
We want to use simple imagery and text on some small key rings. These will match details that are in the booklet. We'll narrow them down and only print two of these to show in our presentation. We may make them smaller (around 30mm x 30mm) so that they work better on a key chain and fit into pockets etc better.
Sticker development 1
Sticker development 2
Further sticker development
We think that these three sticker ideas were the most effective, particularly the top right one. The imagery being in all black works the best.
Sketches for the "how to lose your keys" page to be included in the booklet

As a group we decided that these images can be developed further on illustrator to be used in the booklet as a sarcastic way of telling students how you can easily lose keys.


Envelope front
After the group crit we improved the envelope design by using both Langdon and Bebas Neue. "Shit" is in Langdon to emphasize the word and its importance, and "How to lose your" is in Bebas Neue. It is still clear but the swearword is what we are using to get the attention of fresher students at first glance. [the critisicm we got said that using Langdon for all words is too unclear]
We also lowered the amount of times the word "shit" is in the booklet while still keeping it in titles.

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