Branding considerations
Faults I have gathered from the Woozy project:
- There is no branding; the closest thing is 'WOOZY' in a playful typeface on a photograph of the product.
- The grammar isn't perfect as English is not their first language, so some sentences don't make sense.
- The typeface used on the images is very undesirable and ugly.
Qualities that give branding potential:
- Cats are very popular pets, so a unique product for pets has a lot of potential.
- It is compact and fits in nicely to any home, as it hangs on already existing objects.
- It can be assembled very easily and quickly.
- Comes in a variety of colours etc.
- The video shows it being used effectively by a cat.
Pet product research:
Whats already out there? I looked into similar products for cats on Amazon.
None of these products have appealing designs to relatively young people, or people who don't want to ruin the look of their homes with a chunky bed. They seem very outdated and only appealing to older people.
This is where the Woozy comes in. With some effective modern branding, it could take the place of these unappealing beds.
Context/market audience:
- Cat (and potentially dog) owners.
- People who want a stylish alternative to normal pet products.
- People between 24 years old and 40 years old: a younger alternative to products already on the market.
Brand positioning:
- 'Woozy' - a unique and memorable name.
- Stylish and minimal design that appeals to a new, younger market who own pets.
Brand values:
- innovative
- modern and up-to-date
- multifunctional
- eco-friendly
- high quality
Reproducibility/adaptability - how would it appear in different situations?
- It needs to be appropriate for product packaging, Kickstarter, websites, emails, and letter headings.
Communication (audience/customer)
- Comfort for the customer's pet is what needs to be communicated the strongest, as well as trustworthiness and quality, as by paying towards the Kickstarter they are putting trust in the product.
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