Key aspects i am using in my design ideas:
- cats, as it is aimed at cat owners/lovers
- playfulness
- friendliness
- lightheartedness
- The first things I noticed about the name 'Woozy' is that the 'w' resembles cat ears, and the 'y' a cat tail, so I've incorporated them into some sketches.
- The 'w' makes for a upside down cat head, so I tried that as if the cat is playfully stretching or poking its head down. However, I think if its the wrong way up then it is confusing and doesn't work as a product logo.
- The top left sketch works better, as it is a nice use of negative space. I'm just skeptical about the neatness of it as some may think it is an extra letter stuck on if it isn't clear enough.
- The 'oo' in 'Woozy' has potential, so I have played about with paw prints and cat eyes. However I think both may be too typical and widely used enough as it is.
- I used the 'z' and added more of them to add the affect of sleep, while keeping the tail in the 'y' to make it seem cat orientated.
- I have tried to fit the name in the shape of a cat or around the edge of the cat to make the shape.
- I drew realistic cat eyes with Woozy underneath, which I'm quite fond of. However, I don't know if it's clear enough that the eyes are feline.
- I'm not crazy about any of these ideas, however I like the idea of the cat profile outline.
- I thought of adding the visual of a proper hammock that people use, for imagery value. The ears and tail poking out make it clear that its for cats, and its quite minimal.
Chosen initial ideas:
Crit feedback:
- The top left design is most popular
- The big eyes don't reflect comfort, so it doesn't really suit the product.
- Top right is effective
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