Collaborative // GAP online presence research

GAP website

I took a look at Gap's website to see how they present themselves, and what may be wrong with it when thinking of the student audience.

What I learnt from look at their website it that it very vanilla. It isn't 'cool' and the colours used are very similar to other clothing brands that are targeted at middle aged women. The dull, constant use of Helvetica doesn't help things, but that isn't something we can change.

GAP on Facebook

On Facebook they seem to post fashion-oriented content just like ZARA or ASOS. If they had more lighthearted posts however, it would help them get the attention of students.
Their logo has been changed to pink, which is unusual seeing as Gap seem very set on not changing much of their aesthetic. Perhaps this is to compete with the likes of Topshop or ASOS and try to attract young girls.