Responsive // Her cinematography and set design

I took it upon myself to watch the film again, and take screenshots along the way to document the atmosphere that is created.

This is to create a colour palette for my poster design that perfectly captures the film, and to also represent the cinematography, scenery and set design. I think this is important when trying to create an identity of a production; you have to embody it's features which all have their reasons as to why they are important to the plot.

 

The colours in this film are brilliantly executed, and aren't something you can ignore. Soft hues and warm tones are prominent throughout, complementing one another with elegance. There is very little use of blue, which was intentional; the filmmakers wanted blue to be left out, but not for any important reason.
To use blue in a film poster for Her would be pretty inappropriate, when I think of the movie I think of soft pinks and reds.

The filmmakers made sure to use red in almost every frame, most of the time being Theodore's shirt, making it quite an iconic look throughout the movie. It even matches the colour scheme of the iOS system It also reflects love, which is the main theme in this movie, and something Theodore struggles with.

The film is 'futuristic', which makes the perfect colour palette seem something embedded in future society; all of the extras are dressed very smart and elegantly, with a very carefully put together colour scheme.

All of these fresh, colourful scenes are often contrasted with panoramic views of the city at night, which are pretty magical. They strongly signify a big, urban environment that will exist in the future with no escape. To use this imagery as inspiration for the poster would definitely clearly portray the films scenery.


Colour palette:

I took these colours scenes throughout the fim using the eyedropper tool and a little tweaking (this is because colours are perceived differently in some lights than what the eyedropper picks up).

I think they reasonably represent the film - the first row is the film overall, and the second row is the night time colours seen in the amazing views of the city.

I will keep these colours in mind when designing my poster.