OUGD504 // Studio Brief 02: Kickstarter research

For this brief we have to choose a Kickstarter project to rebrand. Some projects I found interesting are these:

Diabetic tracker app
https://www.kickstarter.com/projects/582344391/diabetictracker?ref=category_newest

This project has no branding and has a very poor and uninteresting video. This is why I was intrigued by it, as it drastically needs rebranding to gain a good amount of interest and support. However, the idea of the app isn't very appealing now that I've spotted other projects I like.

Vriliac: human powered generator
https://www.kickstarter.com/projects/852476234/vriliac-human-powered-generator?ref=category_newest
http://vriliac.com/

This invention is something that has a lot of potential in my eyes, but needs a stronger identity. Their personal website is very outdated looking and doesn't reflect something that should be fresh, exciting and good for the planet.

Moku: a wooden paper dispenser
https://www.kickstarter.com/projects/2040275847/moku?ref=category_newest

This is one of my favourite inventions I have come across on Kickstarter, and the branding is very simplistic and not so exciting. However, I think that the product speaks for itself enough, so maybe I should pick another to work on.

Art House: pay for your food with your art
https://www.kickstarter.com/projects/736040551/art-house?ref=category

An unusual and unique idea, with really awful graphics to support it... except I can't seem to be inspired by this kickstarter much further than how bad the branding is.

'Woozy' seems the most approachable -
https://www.kickstarter.com/projects/1045699505/woozy-the-hammock-bed-for-cats?ref=category

This project is to support the making of hammock beds for cats. They attach to radiators and things alike. They also stand upright on the floor.
It's a cute idea and to a cat lover like myself, seems like something that would be super successful. So I want to help it by giving it a substantial identity; all there is on the page is a video explaining the product, and the image below with the name on it.

Design Principles: Question 5 - What are the different font classifications?

Taken from Rory's blog - http://r-blakemore1316-dp.blogspot.co.uk/2014/02/ougd405-studio-brief-2-research-type.html

http://en.wikipedia.org/wiki/Sans-serif
http://en.wikipedia.org/wiki/Serif
http://papress.com/thinkingwithtype/letter/classification.htm
http://www.fonts.com/content/learning/fontology/level-1/type-anatomy/type-classifications

Humanist Serif
Very calligraphic, with a consistent stress angle and monderate stroke contrast. Bracketed, often asymmetrical.

Transitional Serif
Slightly Calligraphic, with variable stress angle and usually more stroke contrast. Bracketed serifs and bulbous terminals.

Rational Serif
A regularised structure with vertical stress and moderate to high stroke contrast. Some typefaces have thing, unbracketed serifs. Ball terminals.

Contemporary Serif
Styles vary but most have a large x-height, low stroke contrast and large chunky serifs. Very open apertures.

Inscribed / Engraved
Derived from chiselled or engraced letters. Low stroke contrast in common. Serifs can be wedge shaped or similar to those of Humanist. Some have flared terminals.

Grotesque Sans
Similar in structure to transitional or rational serif typefaces. Low stroke contrast and fairly regularly proportions. Round shapes are often oval, not circular.

Neo Grotesque Sans
Like Grotesque, but with more homogeneous forms. Minimal stroke contrast. Closed apertures and horizontal terminals. Round shapes are more circular.

Gothic Sans
American variant of the Grotesque style with simpler, more static forms. Usually with a large x-height, low stroke contrast, and condensed width.

Geometric Sans
Static and clinical. Constructed of shapes that are nearly circular or aquare. Minimal stroke contrast.

Humanist Sans
Counterpart to Humanist Serif. Calligraphic in structure, often with higher stroke contrast than other sans serifs. Open apertures.

Neo-Humanist Sans
Contemporary evolution of Humanist Sans. Larger x-height. Very open apertures. Usually less stroke contrast.

Grotesque Slab
Similar forms to Grotesque sans serifs but with heavy rectangular slab serifs. Closed apertures. Ball terminals are common.

Geometric Slab
Similar forms to Geometric sans serifs but with unbracketed rectangular slab serifs about the same weight as stems.

Humanist Slab
Similar forms to Humanist sans serifs but with unbracketed rectangular or wedge-shaped slab serifs.

Script
Any typeface that emulates handwriting, whether connected cursive or informal print.