Advertising considerations
Audience
- People interested in the history of art
- Artists and creatives in general
- Young people - aged 16 - 26
Message
- There is a new website being launched that is about modern art movements. It is simple, easy to use and displays amazing and iconic works of art.
- Is is a lot easier and more enjoyable to navigate than already existing art history website databases.
Tone of voice
- Friendly
- Informative
- Straightforward
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