Writing a project rationale
Purpose
Attract the target audience to the website through eye-catching, straightforward advertisement that clearly portrays what the website is about.
Audience
16-26 year olds
People interested in the history of art
Artists and creatives in general
Message
Modern Art Movements is a simple, fun website to use with information on popular and iconic movements that is easy to digest.
Tone-of-voice
Informative, informal and friendly, as the website is aimed at young people and is all about information.
Format
Printed advertisements - Magazine advert, poster, and flyer.
Materials
Quality stock to be printed on such as matte paper and gloss paper, and quality printer ink.
Budget
As I am a student my budget is quite low and that needs to be taken into consideration.
A fairly low budget will be in place.
A fairly low budget will be in place.
Placement/distribution
Poster - Around universities and colleges, especially art and design departments.
Flyer - Universities and colleges, cafes, bars that are popular with young creative people.
Magazine ad - local art and design magazines/zines.
Flyer - Universities and colleges, cafes, bars that are popular with young creative people.
Magazine ad - local art and design magazines/zines.
Must do's and Must not's
Must contain important information needed for people to access the website.
Must use eye-catching and exciting imagery that reflects the website.
Must use legible and readable type and appropriately sized text for the format.
Must not use too much text; only what is necessary. The website will speak for itself mostly.
Must not use too many different colours, this can be off putting.
Time-frame
The advertisements will be printed at the latest 8/1/15, meaning the designing will happen during the rest of December.
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