Search Engine Optimization
Search Engine Optimization is the process of affecting the visibility of a website or page in a search engine's organic (un-paid) search result.
The primary results that show up are what the search engine finds most relevant to the user
Google SEO starter guide - http://static.googleusercontent.com/media/www.google.com/en//webmasters/docs/search-engine-optimization-starter-guide.pdf
Page titles
- Using the <title> tag lets users and search engines know what the page topic is. (placed within the <head> tag.
- These words will end up in the first line of the results.
- Create unique titles for each page to make each distinct from the others on the website.
- keep titles short as Google has a limit to how many words it uses.
Description
- A page's description 'meta tag' will gives search engines a summary of what it is about.
- Placed within the <head> tag.
- search engines may use the meta tags as snippets in search results.
- Accurately summarise and be unique.
URLs
- Keep them simple and easy to understand.
- Keep relevant... if they reflect the content, they are likely to be recognised by search engines, eg [modernart.com/100a/4348700.htm] vs [modernart.com/movement/modernism.htm]
- Avoid generic page names (eg page1.html) and overusing key words (art-modern-art-modern.htm)
- Prepare for visitors knocking off the end of a URL to find more general content. Often a 404 error will appear, but fixing this so that content is displayed will help keep visitors on the website.
Navigation
- Not only helps visitors, but also search engines to understand which information is the most important.
- Plan navigation based on the homepage/index; create a naturally flowing hierarchy.
Content
- Write easy-to-read text.
- Stay organised around the topic.
- Create fresh, unique content.
- Create content primarily for your users, not search engines.
Potential SEO changes to make to my website:
- make sure enough key words are included in the about section.
- make navigation even more easy to use.
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