Taking into account that my website is based on modern art movements, below are advertising mediums that would be suitable for this kind of content, while reaching the target audience.
Magazine advert
- art and design magazines
- independent zines
Pros
effectively targets a certain audience
reader interacts with ad physically - can be referred back to and is lasting
Cons
expensive
effectively targets a certain audience
reader interacts with ad physically - can be referred back to and is lasting
Cons
expensive
Flyer
- studenty bars and cafes
- art galleries/museums
- libraries
- between magazine/book pages
- packaged with magazine/book deliveries
- art college fresher packs
quite cheap
person interacts with ad physically and possesses it
can be specific with locations
Cons
very disposable
might lose out by flyers not being taken
Poster
- art college
- art galleries
- libraries
Pros
quite cheap
locations can be specific, freedom with location
Cons
might get damaged depending on location
What is being advertised?
- The website itself
- Launch event
- Art exhibition to promote website
Advertising directly for the website is probably the most effective idea, however an event makes the website more interactive.
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