Studio Brief 2: Drink more water/tea/milkshake

For our group viral project, we got given "Drink more water/tea/milkshake". This means that we have to make people drink more of one of these things. As a group we decided we definitely don't want to go down the route of milkshakes, but tea and water because they are very widely drank.

Some ideas we brainstormed for water:

Awareness

• concentration
• health
• well being
• show affects of unhealthy drinks
• 1.6 litres a day for women, 2 litres a day for men

Against paying for water

• fill up your own water instead of buying it

Charity

• Water aid

Ice lollies

• make ice lollies which will make people consume water

Ice

• could make something out of ice, such as a piece of design or art.

Going to the toilet

• using humour, make a checklist for people and ask them how much they go to the toilet in a day. The more they go, the more water they are drinking. 

Shock video

• Pour water over people's heads

Some ideas we brainstormed for tea:

Tea party

• have an interactive tea party in the college

Tea vs coffee

• make a competition between tea and coffee and find out which people like more, and promote tea this way.

Competition

• Make a competition for tea drinkers to create a new flavour of tea and send it to us.

How do you like your tea?

• Make a campaign about how people take their tea differently. milk, sugar etc

Combine water and tea

• Make people drink more water by drinking tea - tie them both together with health benefits of water.

'How British are you?'

• Tea is seen as very British, so play on that.

Social

• People go for tea or coffee as a social event, so encourage social drinking of tea.

Health benefits

• Many different types of tea have a range of interesting health benefits which could encourage people to drink it. eg green tea has many good effects.