Collaboration // Sophie + Tamar

Update

• Back in October we started to engage with the idea of creating a publication on the health benefit of plants.
• We put it on hold for a few weeks as Tamar was feeling the pressure of her college work, then context of practice also stole my attention completely.
• We agreed that we would start it back up again after completing our dissertations, so here we are.

What's the next step?

We have revisited our ideas and the content we originally researched last year for our collab. We both seem quite uninspired by the subject matter of plants - we both feel that we could do something more effective and more cutting edge - something more challenging for the both of us.

After doing some of my own brainstorming I have remembered that the D&AD briefs are online. I browsed a few and thought this could be a great opportunity to collaborate.

Tamar has agreed that she wants to have a go at it, so we have both looked at the briefs together. Here are a few that we both are initially interested in:

"Design an enterprise, service or product that will spark a surge in courage to benefit the creative industries."

While the purpose of this brief is inspiring and interesting, we think that our skill sets don't suit creating some kind of product or service.

"Your challenge is to take the existing identity for Adobe Creative Cloud, and remix and reimagine it for a youth audience."

This seems like a good challenge for me, but Tamar feels a bit lost on the idea of working on a brand.

"Pick three of the seven archetypes and create a static or moving image for each one that tells a story from the modern world."

This idea intrigues us both the most - the idea of creating small animations has got my attention, as this is something I'm quite keen to explore and try out. We both agree that we could be really creative as it is something that has to be created from scratch.