I have decided to do this brief, as illustration and book covers are my kind of thing and suit my work. I very much enjoyed last years brief, and feel I've learnt a lot since then so would like to put my skills to the test.
The books to chose from?
'How to be a Woman' by Caitlin Moran (Non fiction)
'The Clockwork Orange' by Anthony Burgess (Fiction)
I've decided to design the cover for A Clockwork Orange. At first I wanted to steer clear of it, as it has been incredibly overdone, but I have been doing a lot of lighthearted, pleasant work recently and I want to challenge myself by doing something new, something quite dark.
Brief
The daring and electrifying book that inspired one of the most notorious films ever made.
‘What we were after was lashings of ultra violence’
In this nightmare vision of youth in revolt, fifteen-year-old Alex and his friends set out on a diabolical orgy of robbery, rape, torture and murder. Alex is jailed for his teenage delinquency and the State tries to reform him - but at what cost?
A dystopian horror, a black comedy, an exploration of choice, A Clockwork Orange is also a work of exuberant invention which created a new language for its characters.
‘Every generation should discover this book’ Time Out
‘Still delivers the shock of the new . . . a red streak of gleeful evil’ Martin Amis
A Clockwork Orange is as dazzling and inventive to new readers today as it was when it was first published half a century ago. The story is well known both in celluloid and print so it is essential to come at it from a fresh angle. Try to design a new cover for a new generation of readers, avoiding the obvious clichés. Originality is key.
Your cover design needs to include all the cover copy as supplied and be designed to the specified design template (B format, 198mm high x 129mm wide, spine width 10mm).
What the judges are looking for:
We are looking for a striking cover design that is well executed, has an imaginative concept and clearly places the book for its market. While all elements of the jacket need to work together as a cohesive whole, remember that the front cover must be effective on its own and be eye-catching within a crowded bookshop setting. It also needs to be able to work on screen for digital retailers such as Amazon.
The winning design will need to:
have an imaginative concept and original interpretation of the brief
be competently executed with strong use of typography
appeal to a contemporary readership
show a good understanding of the marketplace
have a point of difference from the many other book covers it is competing against
be able to sit on the shelves of a supermarket or ebook store as easily as it sits on those of more traditional bookshops
Copyright must be cleared for all images used in your cover design.
Now that I have missed the Penguin design award deadline, this has turned into a personal brief - I couldn't make time for it whilst doing D&AD.
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