In the final design, the combination of hand rendered type and painted illustrations create a lighthearted and upbeat aesthetic. The illustrations show figures creating and placing different festive objects; this is to communicate to alumni the art and design talent of students at Leeds College of Art. The type is in a playful, personalised style to create a friendly and warm feel, as it is a lighthearted greetings card.
The back of the card is simply the college logo, as a more serious and legitimate reminder of who we are and what we do.
Evaluation
Overall the design clearly communicates the festivity of Christmas, as the features such as mistletoe are widely associated with the holiday. As my design did not get chosen for the final card, it is possible that it does not appeal to the target audience as strongly as it could. This could be because doesn't completely polished and professional. I could have created something more original such as putting thought into the packaging of it, instead of it just being a double sided card.
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